I’m a strategic planner in an interactive agency working somewhere in the EU. My special areas of interest are integrated marketing communication and mobile marketing.
Mobile mktg is still at the very early level of development while its potential is huge. This is a real fun for a planner like me to look for new possibilities that give this tool, new ways of use in marketing.
Mobile will become most important channel of marketing communication soon, and for me this would be a lot of excitement to contribute to this mobile revolution.
