Involve!
August 11, 2008
A few days ago there was a lot of publications about a ‘real’ interactive banner – campaign by Puca for Honda. Great job, fantastic experience for all the viewers.
Similar idea but in significantly bigger scale was used in Sony Bravia ‘Color Tokyo!’ campaign (by 777 Interactive). Selecting a color on your PC you could change the color of the whole Sony building in Tokyo. Imagine, you and your laptop can change Tokyo! What an excitement!
Both campaigns are successful because of one important factor – involvement. This is not enough today to give the consumer a chance to change a wallpaper on the screen, consumer wants to have a real influence on the reality. And this is what involves him/her (at the moment) the most.
